I can't be the only one who is sickened by people's Yochi orders.

@jemimatrenchard

5.8K followers · usually 987 views a post

Views

67.9K

Likes

3.4K

Comments

25

Shares

93

SoundTikTok sound · original sound - aaisharif

Promoted product

YO-CHI

Why it worked

The video likely worked by tapping into a relatable, albeit negative, sentiment about food choices and personal taste, using a strong emotional reaction to a common product (frozen yogurt) to create engagement through shared opinion or debate.

Summary

The creator expresses disgust at the topping combinations people choose for their frozen yogurt orders from a brand called YO-CHI. She finds the choices visually unappealing and questions their reality.

Structure

1Introduction of YO-CHI and creator's strong negative reaction to others' orders
2Creator expresses judgment about the topping choices
3Creator questions the reality of the topping combinations

Product placement

YO-CHI: it ACTS - it is a frozen yogurt brand where customers can customize their orders with various toppings. Removing it would change what happens in the video as the product is central to the content.

On-screen text

YO-CHI

Transcript

I can't be the only one who is sickened by people's Yochi orders. Sorry to be judgmental, but I'm here and what I am seeing you lot put as your toppings on your Yochi. It can't be real. It can't be real.

Original caption

It is a sweet treat!! Not brekkie 🤠🤭 #yochi #yochilondon #frozenyoghurt