What if I told you that you could build a personal brand in 3 months that could change your life?

@therealmarcozavala

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Why it worked

The video provides a clear, actionable 5-phase system for building a personal brand, breaking down a complex goal into manageable weekly steps. The emphasis on consistency and reviewing performance to inform future content makes it highly practical and motivating for creators.

Summary

This video outlines a 5-phase system for building a personal brand in three months. It covers preparation through voice notes and AI, content research by analyzing competitors, batch filming, repeating the process weekly, and reviewing performance to identify successful topics and double down on them. The goal is to consistently post content to build brand momentum.

Structure

1Phase 1: Prep - Document brand foundation via voice notes and AI.
2Phase 2: Find - Research viral topics from competitors and add your perspective.
3Phase 3: Film - Batch film content, embracing awkwardness and repetition.
4Phase 4: Repeat - Establish a weekly loop of finding, scripting, filming, and editing.
5Phase 5: Review - Analyze past content to identify high-performing topics and increase posting frequency.

Product placement

The creator's own logo appears on their t-shirt. This is incidental and does not change what happens in the video.

Call to action

Follow for more content strategy.

On-screen text

How to build a personal brand by October (We're locking in for 3 months) PHASE 1 - PREP (start of week one) BRAND What are the core Beliefs someone needs to have in order to invest in you? BRAND Who do you want to Reach. (this is your target audience) BRAND What Authority do you have in this space? BRAND Where do you see this brand in the Next three to five years? BRAND What exactly is your Deal, what do you offer? Sit down and document your brand foundation. Record a voice note - speak freely, get everything out. Use AI to shape it into something clear and structured. PHASE 2 - FIND (content research) PHASE 3 - FILM (end of week one) PHASE 4 - REPEAT (the weekly loop) F - find your topics S - script your videos F - film your batch E - edit and export PHASE 5 - REVIEW (after month one) FOLLOW for more content strategy.

Original caption

The people who build a personal brand fastest are not the ones creating more content, they are the ones following a system. Three months is enough time to create momentum if you stop guessing and start repeating what works. Follow for more content strategy.

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Transcript

What if I told you that you could build a personal brand in 3 months that could change your life? This is how I do it for my clients. PHASE 1 - PREP (start of week one) Before you record a single video, I want you to open up your voice notes and answer these five questions. I call them your brand foundation. BRAND What are the core Beliefs someone needs to have in order to invest in you? BRAND Who do you want to Reach. (this is your target audience) This is your audience. BRAND What Authority do you have in this space? This space? BRAND Where do you see this brand in the Next three to five years? in the next 3 to 5 years? BRAND What exactly is your Deal, what do you offer? What is the deal, what exactly do you offer? All of that. Then Sit down and document your brand foundation. Record a voice note - speak freely, get everything out. Use AI to shape it into something clear and structured. You put it into ChatGPT or any other AI to turn it into a clean document. This becomes your brand bible. Every piece of content you create will be run through this. PHASE 2 - FIND (content research) PHASE 2 - FIND (content research) Now that your content is set, you go and find what is working in your niche. Search through your competitors and find their most viral topics. You are not copying them, you are taking the topic and adding your own perspective. Three trending videos, they should be simple and short, and they should have your voice and beliefs added to them. Your brand overview lives. PHASE 3 - FILM (end of week one) PHASE 3 - FILM (end of week one) It's going to feel awkward. It's going to feel cringe. That is expected, mostly why people never do it. The more reps you get in, the faster that feeling will disappear. Batch film all five, send them to an editor or edit them yourself the following week. PHASE 4 - REPEAT (the weekly loop) PHASE 4 - REPEAT (the weekly loop) While you are editing last week's batch, you are currently working on the next one. F - find your topics S - script your videos F - film your batch E - edit and export This looks like this week. Find, script, film, edit and export. Every week, on repeat. PHASE 5 - REVIEW (after month one) PHASE 5 - REVIEW (after month one) After your first month of posting, go back to your old videos and see which ones got 2-3 times more views than your average. Those are your signals to double down on those topics. At this point, your posting goal should be seven videos per week. Once a day, every day. If you can do two a day, even better. But just posting once a day already puts you ahead of most people. Be consistent, trust the process and by 3 months from now, your brand will look nothing like it does today. FOLLOW for more content strategy.