Building a personal brand is undoubtedly the most powerful thing you can do to ensure your financial and business success long-term.

Building a personal brand is undoubtedly the most powerful thing you can do to ensure your financial and business success long-term. But most of you don't know where to start. So if I was starting again, here is the five things I would focus on to start building my personal brand. Number one, start thinking of yourself as a collector and curator of ideas. All the content you consume, books you read, and podcasts you listen to are full of information that can be repurposed into your content. Your job isn't to consistently come up with something new. Your job is to take all your favorite learnings from a bunch of different places and share it with an audience who will appreciate your perspective on the topic. Number two, forget about a niche and focus on a target audience. A niche for a personal brand is fucking stupid. It literally goes against the very word personal. So focus on creating content for a specific person. For me, that person is myself five years ago. It's why I've been able to build an audience of endurance athletes, business professionals, and creators all in the one place. Ironically, the more specifically you can help one single person, the broader your content can be because you can include everything that helps connect with that person. Number three, allocate the majority of your time to ideas. One of the biggest mistakes I see most creators make is they don't allocate enough time to coming up with ideas. Ideas are literally the foundation of your entire brand. If you don't have enough ideas, you will never make enough content. Number four, focus on finding a format for your content that is sustainable with the lifestyle you want to live. When I first started, I wanted to be a travel filmmaker, and then I realized that I fucking hate every single thing about that career path. There is so much friction between me and creating that type of content that I would never be able to be successful in that space. But the format I have now, where I create every single piece of content and manage my entire business from within these four walls, is perfect for my personality, and I'm able to be far more consistent and actually live the life that I want outside of my work. And number five, publish content every single day for an entire year and see what happens. I promise you, if you can do that, all the struggles you're going through will be answered. So make more content. If you really want to crush it with your personal brand and online business this year, comment the word build down below and I'll get you on the waitlist for my upcoming cohort.