Why it worked
The post provides a clear, actionable, and visually appealing guide for a specific audience (marketing students/job seekers) looking to create a professional portfolio. The use of on-screen text breaks down complex information into easily digestible steps, making it highly shareable and saveable.
Summary
This photo post provides a step-by-step guide on how to structure a marketing portfolio. It covers sections like 'About Me,' 'Strengths,' 'Work Experience,' and 'Certificates,' offering examples and tips for each.
Structure
- 1Introduce the concept of a marketing portfolio structure.
- 2Detail the 'About Me' and 'Strengths' sections.
- 3Showcase 'My Work' and 'Skills & Certifications'.
- 4Elaborate on work experience with examples.
- 5Conclude with contact information.
On-screen text
steal the perfect structure for your marketing portfolio
start with the about me section
add a short and sweet list of your top strengths
bonus points: include certificates!
AAS, BUSINESS MANAGEMENT
DIGITAL MARKETING STRATEGY CERTIFICATION ACADEMY
SOCIAL MEDIA MARKETING CERTIFICATION BY HUBSPOT
EMAIL MARKETING CERTIFICATION BY HUBSPOT
ADVANCED DIGITAL MARKETING CERTIFICATION BY SKY SOCIETY
GOOGLE ADS DISPLAY CERTIFICATION BY GOOGLE
MARKETING WITH CANVA BY ZATSY
detail your work experience
SOCIAL MEDIA MARKETING
Objective: Creating an authentic behind the scenes look at the Sky Society Accelerator program and how to promote the rooftop. Process: Filmed and edited a "Day in the life" Instagram Story ad for the Sky Society Accelerator program and designed a relatable way while keeping the visuals authentic. The goal was to give viewers an authentic glimpse into daily marketing experiences. Result: Shared on Sky Society Instagram with 6.1k followers, performed 25.7% below the industry average. 315 sign-ups in 1 week
...more
VIRTUAL EVENTS
marketing experience lab
WORKSHOP
Objective: Created a paid ad campaign for a marketing experience lab workshop to promote the rooftop. Process: Filmed and edited a "Day in the life" Instagram Story ad for the Sky Society Accelerator program and designed a relatable way while keeping the visuals authentic. The goal was to give viewers an authentic glimpse into daily marketing experiences. Result: Shared on Sky Society Instagram with 6.1k followers, performed 25.7% below the industry average. 315 sign-ups in 1 week
end strong with your contact info
LET'S CONNECT
PALISADES PARK, NJ
HEEJIN.KIM@GMAIL.COM
LINKTR.EE/SKY.SOCIETY
save this post as inspo for your marketing portfolio