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38.7Talking HeadDirect Question hook
Hook
Are You Really Middle Class? Most Americans Guess Wrong
@moneycoachdave
116.6K followers · usually 8.8K views a post
Views
340.2K
Likes
6.8K
Comments
905
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968
Why it worked
The video taps into a common curiosity about personal financial status and class, using official data to provide concrete answers. The interactive element of asking viewers to comment their own situation and surprise level encourages engagement.
Summary
The video breaks down income classes in the US based on annual household income data from the Census Bureau. It defines the income ranges for lower class, lower-middle class, middle class, upper-middle class, and upper class, encouraging viewers to comment on where they fall and if it matches their expectations.
Structure
- 1Introduction to the topic: Are you middle class?
- 2Explanation of data source and methodology (quintiles)
- 3Defining income ranges for lower-middle class
- 4Defining income ranges for middle class
- 5Defining income ranges for upper-middle class
- 6Defining income ranges for upper class
- 7Call to action: comment your class and expectations
Call to action
Let me know in the comments, did you fall into the class you expected? Pleasantly or unpleasantly surprised by where you landed?
On-screen text
Original caption
Are You Really Middle Class? Income Class by Household Income. A lot of people use the middle class label loosely, but the official income class brackets tell a very different story. This is a break down of the household income to be in lower class, lower middle class, true middle class, upper middle class, and upper class. A lot of people think they know where they land... until they hear the numbers. What income class did you end up in? Was it where you expected? #Income #Salary #SalaryTransparency #PersonalFinance #FinancialLiteracy
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