Why it worked
This video likely performed well due to its educational and problem-solving nature. By addressing common issues that lead to a failed silk press, it provides valuable tips and solutions to a target audience interested in hair care.
Summary
The video lists 13 reasons why a silk press hairstyle might not last. It covers issues like dry hair, the need for a haircut, improper washing, lack of deep conditioning, and incorrect use of heat tools and products.