Why it worked
The video taps into a common sentiment among users of popular platforms when updates are perceived negatively, creating relatable frustration and encouraging engagement through shared dissatisfaction.
Summary
The creator expresses frustration and confusion over a new update to the Shopify dashboard, questioning its design and functionality. They imply the update is so bad that the entire team responsible for it should be removed.
Structure
- 1Expressing disbelief at the new Shopify update
- 2Questioning the dashboard's design
- 3Criticizing the update as disgusting
- 4Suggesting the responsible team be fired
Product placement
Shopify (e-commerce platform) - ACTS: The interface is shown and discussed as a platform for e-commerce. Removing it would change the video's subject. Shopify Editions (feature/update) - ACTS: Mentioned as a new update to the platform. Removing it would change the video's subject.
On-screen text
Wtf is this new Shopify update 😭