Why it worked
The video taps into a popular aesthetic and aspiration of the 'corpo girly' lifestyle, resonating with viewers who either identify with it or aspire to it. The curated visuals and relatable captions create a sense of aspirational content that performs well on the platform.
Summary
This TikTok slideshow showcases various aspects of a "corpo girly's" life, highlighting the romanticized elements of corporate work and the perks that come with it. The slides depict a blend of professional activities, personal enjoyment, and aspirational lifestyle choices.
Structure
- 1Introduction to romanticizing the corporate girl life
- 2Work-life balance and professional appearance
- 3Company events and brand ambassadorship
- 4Personal perks: travel, income, hobbies, and leisure
- 5Daily routines and office views
On-screen text
things I love romanticizing
as a corpo
girly
having a healthy environment
that values work-life balance
dressing up for work
getting involved
in company events
being able to join corporate events
attending brand events on rest days
visiting cafes during
WFH days
free food & snacks
during events
being able to learn new hobbies
representing the company as
one of its brand ambassadors
Fresh new faces of ING are here
being able to fund my travels
earning my own income &
enjoying the freedom that comes with it
driving to work without traffic
(midshift perks)
staying active and
do workouts after shift
this sunset view from the office