Why it worked
The content resonated with a large audience by tapping into the popular 'work from home' trend and framing it with a relatable and aspirational 'chic' aesthetic. The use of short, punchy text overlays on visually appealing lifestyle images made it easily digestible and shareable.
Summary
This TikTok slideshow presents a series of text overlays on various lifestyle images, all centered around the theme of making the work-from-home experience more enjoyable and chic. The creator shares relatable tips and affirmations for maintaining a sense of style and well-being while working remotely.
Structure
- 1Introduction to chic WFH routines
- 2Balancing work and home tasks
- 3Feeling good while working from home
- 4Tools for mind and body wellness
- 5Making full-time work more bearable
- 6Sharing WFH tips instead of gatekeeping
On-screen text
kinda chic to take
your work from
home routines just
as seriously
as the office
kinda chic to
wiggle your mouse
while you do your
house work
kinda chic to get
ready and feel cute
even when you're
working from home
all day
kinda chic to have
equipment and tools
that look after your
mind and body while
you work from home
kinda chic to find
ways to make
working full time
as a girl in your 20s
feel that bit
more bearable
kinda chic to share
all the best wfh
tips instead
of gate keeping
(so follow along if
you need them hehe)