I'm giving away five

@ethanrodecoffee

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Promoted product

Ninja AutoBarista Pro

Buy Ninja AutoBarista™ Pro Fully Automatic Espresso Machine in Stainless Steel at SharkNinja. Shop our large collection of products online and get free shipping on eligible orders!

Why it worked

The video leverages a high-value giveaway of multiple desirable products (espresso machines and glassware) to drive engagement and follows for a related brand's social media page, creating a compelling reason for viewers to participate.

Summary

The creator is giving away five Ninja AutoBarista Pro espresso machines and a set of FLUR glasses. To enter, viewers must follow the FLUR Coffee Instagram page and tag someone they'd make coffee for in the comments.

Free account

Transcript, structure and on-screen text

6 beats, a 201-word transcript and 59 lines of on-screen text — the parts you need to write your own version.

Original caption

I’m giving away 5 brand new espresso machines! (GIVEAWAY IS CLOSED - WINNERS ANNOUNCED ON MY INSTAGRAM STORY) This is our biggest giveaway ever, and we’re giving away 5 of the new Ninja AutoBarista Pro machines. What You Get: - 1x Ninja AutoBarista Pro Espresso Machine - 1x FLUR Glassware Set How to Enter: 1. Follow @FLUR Coffee 2. Comment one person you’d make coffee for if you won We’ll randomly pick 5 winners this Sunday (6/28) at 6PM CST on my Instagram story. Also, our Summer Sale is live right now. If you liked any of the cups you saw in the video, they’re 15% off right now. No purchase necessary to enter or win. Buying something from the sale will not increase your chances of winning. Good luck + thank you for being a part of this!