I'm giving away five

@ethanrodecoffee

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SoundTikTok sound · original sound - ethanrodecoffee

Promoted product

Ninja AutoBarista Pro

Buy Ninja AutoBarista™ Pro Fully Automatic Espresso Machine in Stainless Steel at SharkNinja. Shop our large collection of products online and get free shipping on eligible orders!

3 videos3 creators

Why it worked

The video leverages a high-value giveaway of multiple desirable products (espresso machines and glassware) to drive engagement and follows for a related brand's social media page, creating a compelling reason for viewers to participate.

Summary

The creator is giving away five Ninja AutoBarista Pro espresso machines and a set of FLUR glasses. To enter, viewers must follow the FLUR Coffee Instagram page and tag someone they'd make coffee for in the comments.

Structure

1Announce giveaway of 5 espresso machines
2Introduce the Ninja AutoBarista Pro
3Explain the giveaway mechanics (5 winners, tag a friend)
4

Original caption

I’m giving away 5 brand new espresso machines! (GIVEAWAY IS CLOSED - WINNERS ANNOUNCED ON MY INSTAGRAM STORY) This is our biggest giveaway ever, and we’re giving away 5 of the new Ninja AutoBarista Pro machines. What You Get: - 1x Ninja AutoBarista Pro Espresso Machine - 1x FLUR Glassware Set How to Enter: 1. Follow @FLUR Coffee 2. Comment one person you’d make coffee for if you won We’ll randomly pick 5 winners this Sunday (6/28) at 6PM CST on my Instagram story. Also, our Summer Sale is live right now. If you liked any of the cups you saw in the video, they’re 15% off right now. No purchase necessary to enter or win. Buying something from the sale will not increase your chances of winning. Good luck + thank you for being a part of this!

More from @ethanrodecoffee

Product placement

Ninja AutoBarista Pro: ACTS - it is an espresso machine that brews coffee and espresso drinks. Removing it would change the video. FLUR glasses: ACTS - they are glassware for coffee drinks, shown as a prize. Removing them would change the video. FLUR Coffee: APPEARS - it is the Instagram page the creator wants viewers to follow. Removing it would change the video.

Call to action

Follow @FLUR Coffee, Comment one person you’d make coffee for if you won. We’ll randomly pick 5 winners this Sunday (6/28) at 6PM CST on my Instagram story.

On-screen text

I'm giving away five brand new espresso machines this is where which one because this and I'll explain why in a sec this is officially our 20th giveaway to mark that with just the usual one machine thing so I did something before we're giving away the Ninja AutoBarista Pro it makes cafe drink of a button and there are no needed the best beginner espresso machine the market now here's the part that's different giving away one of them I'm giving away five of them machines five winners your chances of actually winning better than they are right now every espresso setup needs all five also getting of FLUR glasses to go with it for the chance to win tag you'd make coffee in the comments if you won FLUR Glassware page because we're 300k followers over there we'll randomly pick all five winners at 6 PM CST on my my Instagram Story and as always good luck CRAZY

Transcript

I'm giving away five brand new espresso machines. This is our 20th giveaway, and I didn't want to mark that with just the usual one machine thing. So I did something I've never done before. This month we're giving away the Ninja AutoBarista Pro. It makes cafe drinks at the press of a button and there are no baristas skills needed. It might be the best beginner espresso machine on the market. Now here's the part that's different. I'm not just giving away one of them. I'm giving away five of them. Five machines, which means five winners, which means your chances of actually winning have never been better than they are right now. And because every espresso setup needs good cups, all five winners are also getting a set of FLUR glasses to go with it. So if you want to enter for the chance to win, tag one person you'd make coffee for in the comments. If you won, follow @FLUR Coffee page because we're trying to hit 300k followers over there. We'll randomly pick all five winners this Sunday at 6 PM CST on my Instagram story and only on my Instagram story. And as always, good luck.