My Skin Before Korean Skincare:

@chinaechetam_

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SoundTikTok sound · original sound - eafoy

Promoted product

AXIS-Y Dark Spot Correcting Glow Toner

Brighten, hydrate and prep skin with AXIS-Y Dark Spot Correcting Glow Toner, a dual-layer mist with 5% niacinamide, glutathione and vitamin C.

2 videos

Why it worked

The video effectively uses a dramatic "before and after" transformation to showcase the product's efficacy, leveraging the popular "K-beauty" trend to capture audience interest.

Summary

The creator shows a "before" montage of their skin, highlighting texture and dark spots, then transitions to an "after" montage showcasing significantly clearer and glowing skin. They then reveal and apply the AXIS-Y Dark Spot Correcting Glow Toner, attributing their improved skin to this product.

Structure

1Before skin montage
2After skin montage
3Reveal of AXIS-Y toner
4Application of toner

Original caption

Looking back at old photos and wow. My skin has come a long way 🥹✨ #skincare #glowingskin #kbeauty #axisy

More from @chinaechetam_

Product placement

AXIS-Y Dark Spot Correcting Glow Toner: ACTS - it is shown being used on the face, and the creator implies it is responsible for the skin improvement. Removing it would change the video's narrative of skin improvement. AXIS-Y: APPEARS - it is the brand name on the product. Removing it would not change what happens in the video.