The girls on my Instagram stories did not know this so I'm going to tell you guys here

@bmekween

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SoundTikTok sound · original sound - bmekween

Promoted product

J.Crew

Recycle clothes, shoes, and linens from any brand and earn instant rewards to shop J.Crew, GUESS, Girlfriend Collective, FIGS, Parachute & more. Simple, free, fast — turn your cleanout into credit.

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Why it worked

The video tapped into a desire for sustainable fashion and offered a tangible financial incentive, making it highly shareable and informative for viewers interested in both recycling and saving money.

Summary

The creator explains J.Crew's bikini recycling program, where customers can receive $5 in store credit for each bikini piece recycled. She shares that she recycled 30 pieces, earning $150 in credit, and details how to participate by either shipping items or dropping them off at a store.

Structure

1Introduce J.Crew bikini recycle program
2Explain the incentive: $5 credit per piece
3Share personal experience: 30 pieces = $150 credit
4

Original caption

I found it randomly while I was doing some spring cleaning so recycle & shop @J.Crew

More from @bmekween

Product placement

J.Crew: ACTS - The brand offers a recycling program where customers can receive $5 in store credit for each bikini piece they recycle. Removing this would change the video's premise and the incentive offered.

On-screen text

Jcrew Bikini Recycle

Transcript

The girls on my Instagram stories did not know this so I'm going to tell you guys here for every bikini piece you recycle with J.Crew, they will give you $5 in store credit. It can be any brand, any bathing suit, one individual piece gets you $5. I have 30 pieces so I got $150. 30 is the max that you can donate. I ended up shipping them to J.Crew so I got the shipping label after I fill out an account on the website. But you can also just bring them into store if you're near a store and then after they process them, you will get the store credit. This is very simple. You can just type in Google "Jcrew bikini recycle" and find the link. Very easy to get some store credit at J.Crew.