Meta's Releases Kylie Jenner Sunglasses

@joshvillarin

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Promoted product

Meta Glasses Starfire Kylie Editionmeta.com/ai-glasses ↗

Why it worked

The video leverages the star power of Kylie Jenner and the novelty of Meta's augmented reality glasses to create buzz. The fast-paced visuals, diverse models, and the creator's relatable reaction to the price point likely contributed to its engagement.

Summary

The video announces the release of Meta Glasses' "Starfire Kylie Edition" sunglasses, a collaboration with Kylie Jenner. It showcases various models and their prices, with the creator expressing interest in purchasing them.

Structure

1Introduction of Meta Glasses x Kylie Jenner collaboration
2Showcasing different styles of Meta Glasses
3Discussing pricing and virtual try-on feature
4Creator's personal reaction and comparison to other brands
5Final thoughts on the value proposition

Product placement

The video prominently features Meta Glasses, specifically the "Starfire Kylie Edition" and other models like "Adventurer" and "Fury". It shows the product in various settings, including a billboard, close-ups of the glasses, and models wearing them. The website showcasing the different Meta Glasses models is also displayed.

Original caption

This is big news! #meta #kyliejenner

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On-screen text

Introducing Meta Glasses By Kylie Meta Glasses New! ADVENTURER [2020] CLASSIC TORTOISE BROWN LENS / 03 ADVENTURER [2020] MERLOT TRANSITIONS CLEAR TO RUBY LENS / 03 FURY [2020] CLASSIC BLACK BROWN GRADIENT / 03 FURY [2020] RACING GREEN LT BLUE GRADIENT LENS / 07 ADVENTURER [2020] CLASSIC TORTOISE BROWN LENS / 03 FURY [2020] SANDSTONE DARK AMBER LENS / 07 ADVENTURER [2020] MERLOT TRANSITIONS CLEAR TO RUBY LENS / 08 Introducing Meta Glasses Meta Glasses Adventurer Starting at $299 Shop now Over 8 hours Tinted, clear, blue light, Transitions 3-way adjustable nose pads, adjustable temple tips and over- extension hinges Meta Glasses Starfire Starting at $399 Shop now Over 8 hours Tinted, clear, blue light, Transitions 3-way adjustable nose pads, adjustable temple tips and over- extension hinges Ray-Ban Meta Wayfarer Gen 2 Starting at $379 Shop now Up to 8 hours Tinted, Transitions, clear Standard fit Oakley Meta Vanguard Starting at $499 Shop now Up to 9 hours Tinted (Prizm™), Prizm™ Transitions® Standard fit

Transcript

Meta Glasses just partnered with Kylie Jenner to release a new line of sunglasses. And these are so pretty. Turn it up. This is kind of iconic. I don't know. I don't like those. I don't like those. I want those. I want those sunglasses. I know Samsung's coming out with their own gentle monster and we're gonna see more sunglasses. But those ones are eight. To a virtual try on. Okay. These are definitely not for me. $400. Is that worth it guys? They're lineup. There's the Kylie Jenner one. There's the Adventurer. There's the Starfire. There's the Wayfarer. There's the Oakley Meta Vanguard. Cool. So the Kylie Jenner one is $400. And then the other ones are starting at $299. I want those sunglasses. I know Samsung's coming out with their own gentle monster and we're gonna see more sunglasses. But those ones are eight. To a virtual try on. Okay. These are definitely not for me. $400. Is that worth it guys? They're lineup. There's the Kylie Jenner one. There's the Adventurer. There's the Starfire. There's the Wayfarer. There's the Oakley Meta Vanguard. Cool. So the Kylie Jenner one is $400. And then the other ones are starting at $299.

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