Can Kylie Jenner sell meta glasses?

Can Kylie Jenner sell meta glasses? Celebrity & AI, and why Meta Glasses are still scary Today, Kylie Jenner launched her own meta glasses. I'm gonna tell you a few of my thoughts that I have around celebrity and AI and then concerns we should still have about meta glasses. First on celebrity and AI. If you ask anyone in Silicon Valley that works on consumer Tech, they will very openly admit that there is a massive PR crisis happening around AI and everyone is very desperate to figure out how to fix this. Obviously, there have been trillions of dollars deployed against getting AI to work and it is pretty much the only thing propping up the American economy right now. So if things continue to go in the direction they are, which is to say that most consumers are not happy about AI and want nothing to do with AI, there's a lot of economic uncertainty in the future. So to get someone who has probably the biggest influencing power in consumer spending, one of the Kardashians, to back an AI powered product is a big get for meta, admittedly, and will be an interesting test on if people see her celebrity and are influenced to act differently with technology than they otherwise would have. If we take something that meta has done in the past, which was using Kendall Jenner's likeness in their in app AI companion feature, which I don't know if you guys remember this. They took Kendall Jenner's face and they put it in a companion personality called Billie that you could go on Instagram and follow and DM and get responses from. There were a number of other celebrities that participated in this bot program as well, but the whole thing was that they were a failure and also shut down after a few months. Maybe celebrity is not enough to get the tides turn on AI. Next thing is that Kylie has allowed her voice to be a skin for META AI's responses, which is kind of insane to me. I'm so curious to see what guardrails or conditions her team would have put meta under for this, because my responsible AI brain goes to, I can't even imagine what types of depraved people are going to make her voice say all types of things that she would have never consented to. Meta does not have a great history with having a control over the safety and responsibility of their AI models. There was an internal report that surfaced somewhere last year that exposed that Meta's rules against their models allowed their models to engage in romantic and sensual conversations with users, including with minors. I'm seeing an eval rate on some of their internal testing that found their chatbots broke their own content rules that they did have roughly two thirds of the time, including a 66% failure rate on child sexual exploitation. So if I were Kylie Jenner and worth a billion dollars, I might be really concerned on the kind of deep fakes of things that I could be made to sound like I'm saying from a model such as this one. And then lastly, speaking of tech, we should be highly suspicious of the meta glasses themselves. Still are little bit of a frightening technology in 2024. There were two Harvard students who took a pair of meta glasses off the shelf and were able to put regular face search and face detection software onto these meta glasses, walk down the street, and when they would look at someone, be able to identify who that person was, down to their name, their address, and in some cases, their social security number. You might be like, okay, well, whatever, that was like some external software. Well, Meta actually has a very similar facial recognition code written into the Meta AI app that lives on about 50 million people's devices today. Meta's like, oh, there's the light that will go on if it's recording. But regulators, specifically in Europe, have always been like, that's not enough, especially when you can just cover that little thing up with tape. Last year, the really big scandal with meta AI glasses was that it does analyze the photos and videos that you take. It also takes and stores your voice recordings, and you have to manually go in and delete all the voice recordings if you don't want them saved and reviewed by meta. (Meaning there's no opt out) There was an investigation last year that found that meta will route video from the glasses to human reviewers, including contractors in Kenya, who have said that they've seen nudity, bathroom trips, bank cards just from reviewing the footage that meta hands over to them. I looked to see if there was any new privacy policy with these new glasses because I was mostly curious to see if there was any new verbiage around whether these are going to be used to train world's models. And I don't know if this is better or worse. I actually think it's kind of worse. No new privacy controls or opt outs or anything are written into Meta's guidelines as of this new launch that I've been able to find. I'd be really curious if I could even find one person that says, Oh my god, Kylie glasses! I'll totally buy the meta glasses now that Kylie's affiliated with them. Cause as much as she's a fashion and beauty influencer, the rest of the concerns about privacy and technology, and the distaste and distrust with AI are not mitigated by a co-sign from her.