Just made a video of this bag where I had to do a close up and I noticed that it was looking a bit grimy

@theemilielou

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SoundTikTok sound · original sound - theemilielou

Promoted product

Coach bag

Coach Bags

7 videos5 creators

Why it worked

This video likely resonated due to its satisfying cleaning ASMR elements and the relatable problem of a beloved bag becoming grimy. The creator's engaging personality and the clear before-and-after transformation also contribute to its appeal.

Summary

The creator cleans a brown Coach bag using a leather cleaner and a microfiber cloth. She demonstrates the cleaning process, highlighting the bag's chain and charm, and ultimately shows the bag looking like new.

Structure

1Introduce the grimy bag
2Remove bag accessories
3Apply leather cleaner
4Clean the bag
5

Original caption

@Coach Chelsea 30 bag cleaning with a side of @Olivia Rodrigo’s you seem pretty sad for a girl so in love #coach #oliviarodrigo #bagcleaning #leatherconditioner #yspsfgsoil

More from @theemilielou

Product placement

Coach bag: it is cleaned and shown to be like new. Removing it would change what happens in the video. Coach logo: appears on the bag. Removing it would not change what happens in the video. Coach bag charm (dice and bell): it is shown to be heavy. Removing it would not change what happens in the video. Leather cleaner (brand not visible): it is used to clean the bag. Removing it would change what happens in the video.

On-screen text

*making sure I get the corners*

Transcript

Just made a video of this bag where I had to do a close up and I noticed that it was looking a bit grimy. So let's do a little bag cleaning day. First we gotta undress her. Bye. Bye chain. Oh, my god, this thing is so heavy. And then my blood stream. He try hard to soak. Come back. The love feels any more. You'll never be the cure. New York City never looked so blue. I'm a car speeding down the boulevard. And I want you more stupid song could ever say. I could be wrong. I could be your spark in the dark. Thinking I want you more than any stupid song could ever say. *making sure I get the corners* All clean. And just like that, she's brand new again.