Them: "Money doesn't buy happiness."

The video leverages a popular, relatable meme format to flex luxury purchases, making the product placement feel like a personal update rather than a traditional advertisement.

A creator uses a meme format to show off a new Coach bag and a preordered burgundy iPhone. The video frames these luxury purchases as the source of her happiness.

Coach (a): The brand name appears on the order summary and the bag itself; it is the subject of the purchase. iPhone (a): The device is shown as a preordered item; it is the subject of the purchase. Removing these would change the entire premise of the video.