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75.5Talking HeadOther hook
Hook
dear nespresso,
@theemilielou
1.8K followers · usually 790 views a post
Views
58.8K
Likes
946
Comments
80
Shares
110
Promoted product
Nespresso pods
Why it worked
The video taps into a relatable consumer frustration about changing routines due to new store openings, presented in a lighthearted and personal way.
Summary
The creator expresses mild frustration that the new Nespresso store in Century City has made their previous routine of buying pods at Bloomingdale's and getting parking validation obsolete. They are now looking for a new routine.
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Transcript, structure and on-screen text
4 beats and 8 lines of on-screen text — the parts you need to write your own version.
Original caption
@Nespresso im still going to shop there obviously but time to find a new routine 😭what’s your favorite century city parking ticket hack? #centurycity #centurycitymall #nespresso #nespressopods #routines
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