dear nespresso,

@theemilielou

1.9K followers · usually 823 views a post

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SoundTikTok sound · Small Change

Promoted product

Nespresso pods

Why it worked

The video taps into a relatable consumer frustration about changing routines due to new store openings, presented in a lighthearted and personal way.

Summary

The creator expresses mild frustration that the new Nespresso store in Century City has made their previous routine of buying pods at Bloomingdale's and getting parking validation obsolete. They are now looking for a new routine.

Structure

1Introduction to the new Nespresso store
2Creator's past routine at Bloomingdale's
3The new store has ruined the old routine
4Need to find a new routine

Product placement

Nespresso: APPEARS - a store logo and the store itself are visible. Removing it would not change what happens in the video. Nespresso pods: ACTS - the video shows the creator buying them, and they are the subject of the video. Removing them would change what happens in the video. Bloomingdale's: APPEARS - a store is mentioned as a place to buy Nespresso pods. Removing it would not change what happens in the video.

Original caption

@Nespresso im still going to shop there obviously but time to find a new routine 😭what’s your favorite century city parking ticket hack? #centurycity #centurycitymall #nespresso #nespressopods #routines

More from @theemilielou

On-screen text

dear nespresso, your new century city store is pretty but i could have used some warning before my go to bloomingdale's to buy pods and get parking validation hack was ruined 😭