depop sellers taking pictures of clothes any way but the right way 😭

@thethriftingtree

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The Thrifting Tree

The Thrifting Tree is a vintage clothing store that sells clothing online and in-person.

6 videos

Why it worked

The video uses relatable humor for Depop sellers by highlighting a common pain point (taking good product photos) in a visually engaging and slightly absurd way, making it highly shareable within the target community.

Summary

The video humorously contrasts the "wrong" way of laying out clothes for online listings with the "right" way, showcasing a person arranging jeans and sweatshirts on the floor of a vintage store. The caption and on-screen text indicate that over 100 pieces of Y2K clothing are dropping soon at "The Thrifting Tree" online and in-store.

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Transcript, structure and on-screen text

5 beats and 3 lines of on-screen text — the parts you need to write your own version.

Original caption

Just lay them flat bro 🥀👖 Over 100+ pieces of Y2K clothing are dropping this Friday at 12PM EST in-store and online at thethriftingtree.com 🌳 #depopseller #jnco #y2kfashion #y2kinspo #baggyjeans