We love running promotions here at the store for you guys! 🫶🤩

@thethriftingtree

6.2K followers · usually 1.7K views a post

Views

169.1K

Likes

9.4K

Comments

41

Shares

340

SoundTikTok sound · original sound - thethriftingtree

Promoted product

The Thrifting Treethethriftingtree.com

6 videos

Why it worked

The video leverages a relatable scenario (finding lost money) and a clear incentive (free sweater) to create an engaging and shareable piece of content. The "native mention" promotion of the store and its products feels organic and encourages viewers to visit.

Summary

A customer finds $20 that was lost by a vintage clothing store and is offered a free sweater as a reward. The customer chooses a sweater and then asks about the store's pricing, indicating they will purchase it.

Structure

1Customer approaches store and sees signs about lost money and a free sweater reward.
2Customer enters the store and presents the found $20.
3Customer is shown two sweater options as the reward.
4Customer selects a sweater and asks about the price.

Original caption

We love running promotions here at the store for you guys! 🫶🤩 Shop 450+ vintage clothing items in-store and online at thethriftingtree.com 🌳 #vintagesweater #vintageclothingstore #sweater #vintagesale #thrifting

More from @thethriftingtree

Product placement

Stache Studio (t-shirt): APPEARS - a logo on a t-shirt. Removing it would not change what happens in the video. Brooklyn (hat): APPEARS - a logo on a hat. Removing it would not change what happens in the video. The Thrifting Tree (store): ACTS - the store is the location where the transaction takes place and the product is selected. Removing it would change what happens in the video. $20 (money): ACTS - money is exchanged for a product. Removing it would change what happens in the video. Sweater (clothing item): ACTS - a sweater is shown as a prize for returning lost money, and then purchased. Removing it would change what happens in the video.

On-screen text

44 WEST BRIDGE ST. OPEN HOURS MONDAY-SATURDAY 11AM - 7PM SUNDAY 12PM - 5PM WE WILL BE BACK AT 12PM

Transcript

Hey man, I found that uh, that $20 you were missing. Do I get like a free sweater or something? That's what the sign said. Yeah, thanks for uh finding out 20 bucks. Cool. Thanks man, appreciate it. Thanks man. Appreciate it.