dudes will have on the

@thethriftingtree

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The Thrifting Tree

The Thrifting Tree is a vintage clothing store that sells clothing online and in-person.

6 videos

Why it worked

The video uses relatable humor and a popular aesthetic (vintage surfwear) to create engaging content. The quick cuts and visual appeal of the outfits, combined with the witty caption, likely contributed to its shareability and reach.

Summary

The video showcases several vintage surfwear outfits, each featuring a hoodie, shorts, and flip-flops. The outfits are presented with on-screen text humorously commenting on the style choice for someone from the Midwest.

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Transcript, structure and on-screen text

6 beats and 3 lines of on-screen text — the parts you need to write your own version.

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Original caption

Or Utah, of all places 🥲🏄‍♂️ Over 75+ vintage surfwear items will be dropping tomorrow at 12PM EST. in-store and online at thethriftingtree.com 🌳 #surfwear #billabong #surfwearstyle #outfitinspo #outfitinspiration