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@shelterskin — 5x breakout selling Shelter Skin | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

5.1×Text-HeavyStory Open hookLifestyle

Hook

THE FOUNDER

@shelterskin

4.2K followers · usually 1.2K views a post

Views

6.3K

Likes

448

Comments

29

Shares

72

SoundTikTok sound · original sound - shelterskin

Promoted product

Shelter Skinshelterskin.com

Luxury, non-toxic, handmade body butter, body oils, and clean skincare essentials made without fillers or toxins.

Why it worked

The video effectively uses a 'behind-the-scenes' narrative to build brand identity and showcase the product's journey from concept to reality, appealing to viewers interested in the creation process.

Summary

The video showcases the journey of creating a beauty product, from the founder's vision and the manufacturing process to the final results. It highlights the brand 'shelter SKIN' through various visual elements.

Structure

1Introducing the founder
2Showcasing the brand vision
3Demonstrating the product creation process
4Revealing the final product and results

Original caption

step by step we’re making our dreams a reality 🤎 #founder #shelterskin #cleanbeauty

More from @shelterskin

More breakout videos from this creator.

Product placement

shelter SKIN (appears): A brand name on a toiletry bag and a bottle of body oil. Removing it would not change what happens in the video.

On-screen text

THE FOUNDER THE VISION THE PROCESS THE RESULTS

We could make 100 more of these videos tbh. Catherine’s top 9 no explanation nee

So glad I caught this interaction on camera…

8.9Kviews·@shelterskin

apparently it was my first day on earth 😭 #socialmediamanager #humbling #funny

As promised, 10 more nontoxic items worth every penny! #nontoxic #cleanbeauty #n

6.0Kviews·@shelterskin

Let’s chat about tomorrow’s product launch collab with @GirlsLivingWell! The Dee

updates on all things fragrance from the Shelter office! 💭 #shelterskin #cleanb

Welcome to Meeting Minutes, a look inside this week’s Shelter team meeting This

The Shelter collection is expanding soon. A look at what’s here now, with a few

Your spring body care ritual, now refillable 🍊 Refills are now available for No

Stop by our Deep End popsicle stand this weekend at Sunlife on South Congress 🥥

April favorites from your favorite clean beauty team 🤎 ps… a few things coming

And why was this so hard? #jutsu #jutsututorial #shelterskin #newproductalert