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This founder built a billion dollar skin care brand from a blog.

@prasjain

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Selling · Ecom Product

Glossier Youseen in 2 videos →glossier.com ↗

Why it worked

The video tells a compelling founder story, highlighting Glossier's rise from a blog to a billion-dollar brand. It uses a native_mention approach, weaving product visuals and branding into a narrative about entrepreneurship, which appeals to a broad audience interested in business and beauty.

Summary

This video details the founding and growth of Glossier, a billion-dollar skincare brand created by Emily Weiss. It covers her career journey, the brand's launch from a blog, its business strategy, funding rounds, challenges, and Weiss's subsequent roles.

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Original caption

who should i cover next? here’s what we can learn from emily weiss, founder of @Glossier : – community first, product second: glossier was born from @Into The Gloss , a blog where real people shared what beauty meant to them – be unique in design: glossier was one of the first companies to have aesthetic, minimalist packaging (which has now become the norm) – be bold and unique – VC funding ≠ success overnight: even with $200M+ raised, glossier hit bumps with retail pullbacks and layoffs + you can’t get funded overnight (it takes time and likely many rejections) – own your channel: early growth came from D2C + social virality, with customers treated like co-creators, not just buyers & their growth was authentic instead of from celebrity endorsement #founderfiles #skincare #makeup #founderstory #vc