Why it worked
The video leverages the name recognition of 50 Cent and the surprising scale of the financial success from a seemingly simple product like water, creating intrigue and a desire to learn more about the business strategy.
Summary
The video discusses how 50 Cent allegedly turned a water deal into a fortune, starting with buying a gallon of water for $2.89 and another for 59 cents. He then claims to have sold a stake in a water business to Coca-Cola for $4.1 billion.
Structure
- 1Introduction of 50 Cent and the water deal
- 2Discussion of the purchase price of water
- 3The sale to Coca-Cola for $4.1 billion
- 450 Cent's earnings from the deal
Product placement
50 Cent (person) - appears in video clips. Removing him would change the video. Coca-Cola (company) - appears as the buyer of a business. Removing them would change the video. Nigel Green (person) - appears as the creator and narrator. Removing him would change the video.
On-screen text
Nigel Green
@nigel.green
How 50 Cent turned a water deal into a fortune:
$100 million?
$4.1 billion.
4.1 billion.
a supermarket
a gallon of water.
for $2.89.
And I went
the aisle
another gallon
for 59 cent.
I just know
put that
different cups
that we have
I wouldn't know
between
it came from.
back
I told Chris,
sell water.
like,
I said everybody.
Everybody
having about
10% of it.
to Coca-Cola
for, $4.1 billion.
4.1 billion.
I can't actually
how much I made.
show you
all my teeth.
Okay.