50 Cent decided he wanted to sell water.. he later sold Vitamin Water to Coca-Cola for $4.1B

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Promoted product

Vitamin Water

Discover vitaminwater® drinks with bold flavors, essential vitamins, and electrolytes. Learn about its ingredients and benefits to support your everyday routine.

2 videos2 creators

Why it worked

The video leverages the success story of a well-known celebrity entrepreneur (50 Cent) and a massive business deal ($4.1B sale of Vitamin Water to Coca-Cola) to create an engaging narrative about business acumen and branding.

Summary

50 Cent recounts how he was inspired to enter the beverage industry after noticing the price difference between generic water and Poland Spring. He then discusses his involvement with Vitamin Water, which he co-founded and eventually sold to Coca-Cola for $4.1 billion.

Structure

1Observes price difference in water
2Decides to sell water
3Discusses Vitamin Water's origin
4

Original caption

50 cent breaks down one of the best celebetrity investments of all time Yt // LarryKing #entrepreneur #business #50cent #rap #investing

More from @businessblurb

Product placement

Vitamin Water: ACTS - it is a beverage that 50 Cent decided to sell, and he later sold the company that produced it. Removing it would change the entire narrative of the video. Coca-Cola: ACTS - it is the company that purchased Vitamin Water from 50 Cent. Removing it would change the financial outcome described in the video. Poland Spring: ACTS - it is a brand of water mentioned for comparison to Vitamin Water, highlighting the difference in consumer perception and pricing. Removing it would alter the comparison being made.

On-screen text

50 Cent decided he wanted to sell water.. he later sold Vitamin Water to Coca-Cola for $4.1B I WAS IN A SUPERMARKET AND GALLON OF WATER FOR $2.89 FOR $2.89 FURTHER DOWN THE AND I SAW SPRING WATER FOR 59 CENT KNOW THAT THAT IN THESE TWO DIFFERENT CUPS US, KNOW THE DIFFERENCE BETWEEN WHERE SPRING IT CAME FROM, YOU KNOW, BUT POLAND SPRING HAS CONDITIONED US TO SPEND MORE FOR THEIR BRAND THAN THE OTHER SAW AND I JUST BACK, I TOLD CHRIS ME AND CHRIS LIGHTY WAS WORKING HE WAS MANAGING AND I SAID WATER. AND HE WAS LIKE LIKE WHAT? I SAID, HE'S LIKE, I SAID, EVERYBODY. EVERYBODY NEED WATER. LIKE IF YOU IT MIGHT HAVE BEEN AN EASIER SELL LIQUOR. HOW YOU COME WITH VITAMIN WATER? DIFFERENT FLAVOURS? WELL I CAME ACROSS HERE IN LOS ANGELES IN THE GYM ON SUNSET BOULEVARD OUT AND I CAME ACROSS IT AND I KEPT THE ACTUAL BOTTLE. THE COMPANY? SO I END UP HAVING ABOUT ALMOST 10% OF IT SOLD TO COCA COLA FOR HUNDRED MILLION? WELL, 4.1 BILLION THE COMPANY FOR GOOD. I NEVER HAD AGREEMENT, ACTUALLY SAY EXACTLY MADE. SHOW YOU ALL MY TEETH.

Transcript

I was in the supermarket and I saw a gallon of water for 289 and I went further down the island and I sent another gallon of spring water for 59 cents. And I just know that if you put that in these two different cups that we have in front of us that I wouldn't know the difference between what spring came from. You know, but Poland spring has conditioned us to spend more for the for their brand and the other brand that I saw and I just when I got back, I told uh Chris at the time, me and Chris Lidi was working close. was managing me and I said, uh, I want to sell water. And he was like, like what? I said, I want to sell water. He's like the whoop. I said everybody everybody need water. Like it, you know, it might have been an easier concept for him if I said I wanted to sell liquor. So how how you come with vitamin water? Different flavors? Well, that that actually I came across it here in Los Angeles. In the gym on Sunset Boulevard I was working out and I came across it and I kept the the the actual bottle. So you bought the company. No, so I ended up having about almost 10% of it. And it was sold to Coca-Cola for 100 you made 100 million? Well, 4.1 million. They actually sold the company for. I did pretty good. I knew I never I had a non disclosure agreement so I couldn't actually say exactly how much I made, but I can show you all my TV.