We think about the new @Rare Beauty foundation everyday 😌🫶

@gracemayofficial

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SoundTikTok sound · dilemma

Promoted product

Rare Beauty foundation

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

2 videos2 creators

Why it worked

The video leverages the popularity of Selena Gomez and her brand, Rare Beauty, combined with a relatable "day in the life" or "get ready with me" format that appeals to beauty enthusiasts.

Summary

The video shows two women applying and discussing the Rare Beauty foundation. They express their admiration for the product, with one woman applying it to her face and the other joining in for a playful selfie.

Structure

1Applying foundation
2Reacting to the product
3Playful selfie with another person
4Expressing fondness for the product

Original caption

We think about the new @Rare Beauty foundation everyday 😌🫶@Selena Gomez #rarebeauty #acneproneskin #selenagomez

More from @gracemayofficial

Product placement

Rare Beauty foundation (makeup product that is applied to the face to improve appearance) ACTS - it is applied to the face by the creator and another person, and the video is about thinking about it. Removing it would change the video's topic. Selena Gomez (celebrity associated with Rare Beauty) APPEARS - she is mentioned in the caption and is the founder of Rare Beauty. Removing her name would not change what happens in the video.