Putting my foundation through the ULTIMATE test

@iamsooyounlee

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Promoted product

Rare Beauty Natural Matte Foundation

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

2 videos2 creators

Why it worked

The video effectively demonstrates the product's claimed longevity and performance under various conditions (heat, sweat, long wear) through a relatable 'day in the life' format, building trust and showcasing real-world results.

Summary

The creator tests the longevity of Rare Beauty's new Natural Matte Foundation throughout a hot and active day, from morning appointments and a workout to relaxing by the pool and ending the evening. After 9 hours, the foundation is shown to still be intact and looking good, with the creator recommending it.

Structure

1Introduction and application of foundation
2Morning activities: doctor's appointment and gym
3Midday activities: tanning session

Original caption

I had faith it would keep me through my doctor's appointment...and maybe my gym session...but through a tanning session in 90-degree weather?! @Rare Beauty’s new matte foundation is on a different level! 9+ hour wear, and my skin is loving this new formula. Shop it only @sephora #RareBeautyPartner

More from @iamsooyounlee

Product placement

Rare Beauty's new matte foundation (a makeup product that provides coverage and a matte finish) ACTS. Removing it would change the video's purpose. Sephora (a retailer of beauty products) APPEARS as a place to buy the foundation. Removing it would not change what happens in the video.

Call to action

Shop Rare Beauty's new Natural Matte Foundation at Sephora now

On-screen text

Putting my foundation through the ULTIMATE test 10:00AM 10:30AM 10:50AM 11:30AM 12:15PM 12:30PM 12:40PM 12:50PM 1:10PM 1:30PM 2:00PM 2:30PM 4:00PM 5:30PM 5:55PM 6:55PM 7:00PM shop Rare Beauty’s new Natural Matte Foundation at Sephora now

Transcript

Putting my foundation through the ULTIMATE test. I am currently going through a heatwave, so what better than to test Rare Beauty's new matte foundation. This is my skin after 9 hours of wear! Let me show you guys a day in my life. 10:00 AM. It says it's sweatproof, heatproof, and smudgeproof. So this product is a 3-in-1. It primes, covers, and sets. And now I am ready for the day. Also, with 48 shades available, I was really able to find one for me. I'm wearing shade 13. By the way, I didn't put on any setting mist or powder, so we're really putting this to the test. 10:30 AM. I started the day off by heading to my doctor's appointment. I had a blood draw, which then motivated me to hit the gym after. If you like a good workout, it's the ultimate test to how much your makeup will stay on, especially if somebody who sweats. 12:30 PM. 12:40 PM. 12:50 PM. I trust that it would keep me through my doctor's appointment and maybe my gym session, but through a tanning session in 90-degree weather?! 1:10 PM. 1:30 PM. 2:00 PM. 2:30 PM. This new Rare Beauty matte foundation is on a different level. 4:00 PM. Is it crazy to say that my skin looks even better after sweating with this foundation? 5:30 PM. 5:55 PM. I went home, worked a little, then decided to make myself some dinner before meeting the girls. 6:55 PM. The foundation still shows up pretty matte, which is incredible. By this time, it's 7:00 PM. It's been 9 hours and this new Rare Beauty matte foundation really showed out. Shop Rare Beauty's new Natural Matte Foundation at Sephora now.