I'm taking a social media class and my grade is literally dependent of how many followers I get.

@rizzy_ri

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SoundTikTok sound · original sound - rizzy_ri

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Rare Beauty

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

17 videos14 creators

Why it worked

The creator uses a relatable, vulnerable personal story to frame her content, making the makeup application feel like a natural, incidental part of her authentic daily routine rather than a forced advertisement.

Summary

The creator discusses a potential content series idea for a social media class while applying makeup. She explains her concept of living a routine that would attract a high-quality partner.

Structure

1Creator introduces a social media class project
2Pitches a content series about preparing for a future husband
3Demonstrates makeup routine while discussing the concept
4

Original caption

account is @Riley

More from @rizzy_ri

Product placement

Rare Beauty (a) acts: the creator applies their concealer and blush to her face, demonstrating their use and application. Removing these would change the video as the creator is actively using them to demonstrate her routine. Tarte (a) acts: the creator applies their bronzer to her face. Removing this would change the video as it is part of the demonstrated routine.

Transcript

I'm taking a social media class and my grade is literally dependent of how many followers I get. But I thought of a concept that I think could be kind of fire. I've never had an official boyfriend, so the bar is pretty high. Lately, I've been meeting some guys that are cute and actually might check some of the boxes. It's got me freaking out, am I at that level? So the series would be day in the life of my future husband, something like that. I'd be on the routine that I hope my future spouse is on right now, so that whenever I do meet that man, that I'm like, dang, like he's checking the boxes, boom, hopefully I can check his boxes too. Because if we're holding the bar that high for our future spouse, then we have to be walking the walk. So that's the concept. Help me workshop it. I feel like it makes sense, but I don't know if people would actually want to watch that. Worst comes to worst, if the series fails, at least I'll be on a good routine.