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207Silent UGCDirect Question hook
Hook
WHEN did they remove the circle
@j4mpyfn
7.6K followers · usually 1.8K views a post
Views
330.2K
Likes
6.9K
Comments
522
Shares
94
Why it worked
The video taps into a shared user experience of app updates removing familiar features, creating relatable frustration and curiosity. The simple, direct question and visual of someone trying to find the missing element encourage engagement and comments from others who may have noticed the same change.
Summary
The video shows a person interacting with a smartphone, seemingly trying to find a feature that has been removed. The on-screen text questions when a specific element, referred to as 'the circle', was taken away.
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Transcript, structure and on-screen text
4 beats and 3 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Don’t forget to like and follow! | case from jmpstore.com #ios #apple
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