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All breakouts
32.2Talking HeadDirect Question hookConsumer Apps
Hook
Does everybody remember when this was considered a flex?
@j4mpyfn
7.7K followers · usually 1.8K views a post
Views
56.1K
Likes
804
Comments
12
Shares
7
View velocity
+21.0K views over 4.2d · ~5.0K/day · 5 observations
Promoted product
iPhone
Why it worked
The video taps into nostalgia and a shared experience of technological advancement, making the commonality of smartphones a relatable and humorous observation.
Summary
The video shows a hand holding an iPhone, cycling through its lock screen, control center, and app icons. The on-screen text asks if people remember when having such a phone was considered a flex, implying that it is now commonplace.
Structure
- 1Holding up an iPhone
- 2Showing the lock screen
- 3Opening the control center
- 4Swiping through app icons
- 5Asking about the 'flex' status
Product placement
iPhone: it is used to show off features and navigate apps. Removing it would change what happens in the video.
Call to action
Don’t forget to like and follow!
On-screen text
Does everybody remember when this was considered a flex?
Original caption
Don’t forget to like and follow! | dm for business inquiries #ios #apple
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