I am hearing way too much coughing today, which means it's time for our sick day evening shift.

@emlucin

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Vicks VapoRub https://vicks.com.au/ ↗

Why it worked

The video uses a relatable 'day-in-the-life' format that provides genuine value to other parents while seamlessly integrating the product as a helpful solution to a common problem.

Summary

A mother shares her evening routine for caring for her sick toddler, which includes preparing the nursery, cooking a meal, and using Vicks VapoRub to help with congestion. The video highlights the importance of comfort and preparation during a child's illness.

Structure

1Introduction to the sick day evening shift
2Preparing the nursery environment
3Preparing a home-cooked meal
4Bath time and getting into pajamas
5Applying Vicks VapoRub
6Final bedtime routine with bottle and cuddles

Product placement

Vicks VapoRub is explicitly mentioned and shown as part of the bedtime routine for the toddler.

Original caption

Sick Day Evening Shift 🤧🤍 Mums, what are your go to bedtime comforts when the coughs and sniffles hit your house? @Vicks ANZ #ad #EveningShift #MumLife #WinterRoutine #BedtimeRoutine

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On-screen text

Evening Shift 5:00pm - 7:00pm Sick Mumma & Toddler Step 1: Cosy Nursery Step 2: Home cooked meal Step 3: Bath & PJs Step 4: Using Vicks Step 5: Bottle, Cuddles, Bed. Goodnight everyone

Transcript

I am hearing way too much coughing today, which means it's time for our sick day evening shift. First step is getting the nursery nice and cosy for the evening because whenever coughs and congestion start disrupting bedtime, I want everything set up early. So I've popped the heater on and got the jammies out and I've stocked up the bedside table. Next up, a warm and cosy home cooked meal of course. Then it's bath time and pyjamas and before bed we're using Vicks VapoRub Lavender. It treats multiple cough and cold symptoms including cough and nasal congestion. Now it's time for Scarlett's bottle, some cuddles and bed. Goodnight everyone.