so the other day

@byerikabatista

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SoundTikTok sound · original sound - byerikabatista

Promoted product

Hiya Health Avengers bottle

Why it worked

The video effectively leverages a child's genuine excitement and personalization of a product (the Avengers bottle) to make vitamins appealing. The use of a popular theme (superheroes) and a relatable "mom win" narrative, combined with a clear discount code, drives engagement.

Summary

A mother shares her son's enthusiasm for his new Hiya Health Avengers bottle, which has made his morning vitamin routine more engaging. She highlights the bottle's appeal to his favorite superhero and the pediatrician-formulated vitamins, offering a discount code for viewers.

Structure

1Introduction to morning routine and vitamins
2Son's excitement over the Hiya Avengers bottle
3Decorating the bottle with stickers
4Explanation of Hiya vitamins and their appeal
5

Original caption

One day you’re reminding them about everything… and the next, they’re reminding you it’s time for their vitamins! Safe to say Sebis is officially obsessed with his new @Hiya Health Avengers bottle. Little wins for mom! Use my code ERIKA for 50% off your first order! #hiyapartner

More from @byerikabatista

Product placement

Hiya Health Avengers bottle: ACTS - it is a bottle that a child uses to hold vitamins, and it is decorated with stickers. Removing it would change the video's focus. Hiya: ACTS - it is the brand of the bottle and the vitamins, and the video discusses its pediatrician-formulated vitamins. Removing it would change the video's focus. Marvel: APPEARS - it is a logo on the box and stickers, indicating the theme of the bottle and stickers. Removing it would not change what happens in the video.

Call to action

Use my code ERIKA for 50% off your first order

On-screen text

so the other day Sebis reminded me that it was time for his vitamins and I'm still not over it. The fact that he's more committed to his morning routine than I am is honestly impressive! As soon as he saw the Hiya Avengers bottle he claimed it, picked his favorite hero and covered it in stickers And honestly I think that's why he's so into it Because it feels like something he chose not just another thing mom is telling him to do I love that Hiya is a pediatrician formulated multi vitamin made with essential nutrients and no sugar or artificial dyes and he loves that his favorite superhero is on the bottle now It's become one of his favorite parts of our morning routine, which as a mom of three I love. Use my code ERIKA for 50% off your first order

Transcript

so the other day Sebis reminded me that it was time for his vitamins and I'm still not over it. The fact that he's more committed to his morning routine than I am is honestly impressive! As soon as he saw the Hiya Avengers bottle he claimed it, picked his favorite hero and covered it in stickers. And honestly I think that's why he's so into it because it feels like something he chose not just another thing mom is telling him to do. I love that Hiya is a pediatrician formulated multi vitamin made with essential nutrients and no sugar or artificial dyes and he loves that his favorite superhero is on the bottle now. It's become one of his favorite parts of our morning routine, which as a mom of three I love. Use my code ERIKA for 50% off your first order