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24.1Talking HeadOther hookLifestyle
Hook
Easy Airport Outfit
@byerikabatista
34.4K followers · usually 1.4K views a post
Views
31.4K
Likes
673
Comments
33
Shares
23
Promoted product
Aritzia Look Alikes
Why it worked
The video taps into the desire for affordable fashion by comparing a budget-friendly alternative to a popular, expensive brand. The creator's relatable persona as a "42-year-old mom of 3" also likely resonates with a specific demographic, making the outfit recommendation more appealing.
Summary
A 42-year-old mom of three shares her easy airport outfit, featuring affordable Aritzia look-alike pants and a comfortable top. She highlights that the items are available on her LTK for viewers to shop.
Structure
- 1Introduction of the outfit
- 2Comparison to expensive brand
- 3Highlighting comfort and versatility
- 4Mentioning availability on LTK
Product placement
Aritzia: APPEARS - a brand name mentioned for comparison, removing it would not change what happens in the video.
Amazon: ACTS - a brand name mentioned as the source of the pants, removing it would change what happens in the video by removing the source of the affordable alternative.
LTK: ACTS - a platform mentioned as the place to find the items, removing it would change what happens in the video by removing the destination for the items.
Original caption
These Aritzia Look Alikes are only $40 vs $138 for the brand names! And I love them so much I got them in multiple colors! And this top, no bra you guys! The built in bra is everything🤏🏽 everything is on my LTK for you girls! The perfect airport uniform xoxo #over40 #womenintheir40s #njinfluencer #aritzia #viralpants #airportoutfit #amazonfinds and
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