as a mom to two

@heygabbylawson

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SoundTikTok sound · original sound - heygabbylawson

Promoted product

Hiya

Download Hiya: Spam Blocker by Hiya on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Hiya: Spam Blocker.

3 videos3 creators

Why it worked

The video effectively taps into a common pain point for parents (difficult bedtimes) and presents a relatable solution with a clear benefit and a strong call to action, including a discount code.

Summary

A mother shares how Hiya's bedtime essentials have transformed her children's bedtime routine, making it a comforting and anticipated part of their day. She highlights the product's benefits, including zero sugar and melatonin, and offers a discount code for viewers.

Structure

1Introduction to bedtime struggles
2Introduction of Hiya's bedtime essentials
3Children's excitement for bedtime
4Personalization and treat aspect

Original caption

anything that helps make bedtime smoother is a win in my book! Use GL50 for 50% off your first order @Hiya Health #bedtimeroutine #momof2 #bedtimeessentials #motherhood

More from @heygabbylawson

Product placement

Hiya: It is a brand of kids bedtime essentials, specifically chewable vitamins. It ACTS as the product being promoted, and removing it would change the video's purpose. The product is shown being opened, given to children, and discussed as a solution to bedtime struggles. Hiya Health: This is the brand name associated with the product. It ACTS as the product being promoted. The video explicitly mentions "Hiya's bedtime essentials" and provides a discount code for "Hiya Health".

Call to action

go grab your bedtime essentials with my code GL50 for 50% off your first order

On-screen text

as a mom to two very active boys bedtime used to be so exhausting for me I was constantly trying to wear them out but I'm telling you these boys could go non stop all day we started using hiya's bedtime essentials and now they actually get excited for bedtime they can even personalize their own little bottle so it's like a little treat that they can look forward and I especially love that it has zero sugar zero melatonin and is non habit- forming it's become such a comforting part of our routine and helps signal the boys that it's time to slow down, relax, and get ready for bed and now I truly can't imagine our bedtime routine without it so if you're in the same boat go grab your bedtime essentials with my code GL50 for 50% off your first order

Transcript

as a mom to two very active boys bedtime used to be so exhausting for me I was constantly trying to wear them out but I'm telling you these boys could go non stop all day we started using hiya's bedtime essentials and now they actually get excited for bedtime they can even personalize their own little bottle so it's like a little treat that they can look forward and I especially love that it has zero sugar zero melatonin and is non habit- forming it's become such a comforting part of our routine and helps signal the boys that it's time to slow down, relax, and get ready for bed and now I truly can't imagine our bedtime routine without it so if you're in the same boat go grab your bedtime essentials with my code GL50 for 50% off your first order