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10.2Talking HeadStory Open hook
Hook
lufthansa airlines casually flying over the Germany vs. Ecuador game in nyc
@mariatechtok
22.2K followers · usually 3.9K views a post
Views
39.9K
Likes
2.9K
Comments
34
Shares
253
Why it worked
The unexpected juxtaposition of a commercial flight over a major sporting event created a humorous and attention-grabbing moment. The clear branding of Lufthansa made it easily identifiable and shareable.
Summary
A plane from Lufthansa airlines is seen flying over a packed stadium during a Germany vs. Ecuador soccer game in NYC. The video captures the moment from a high angle, showing the crowd and the field below.
Structure
- 1Plane flying over stadium
- 2Crowd watching game
- 3Lufthansa branding visible
Product placement
Lufthansa airlines is mentioned and shown flying overhead.
On-screen text
lufthansa airlines casually flying over the
Germany vs. Ecuador
game in nyc
Original caption
@Lufthansa 🫠
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