A Colombian Beer Just Reversed 100 Years of Sports History...

The video likely resonated because it highlighted a clever and unconventional marketing strategy that directly benefited consumers while promoting a brand. The "reverse engineered media" concept, where fans effectively advertise for the brand by choosing larger logos for discounts, is a unique angle that appeals to business-minded viewers.

A Colombian beer brand, Aguila, created a unique marketing campaign for the Colombian national football team's jersey. The price of the jersey was inversely proportional to the size of the Aguila logo printed on it, offering fans a discount for displaying a larger logo.