Why it worked
The creator uses a relatable "jumpscare" format to share a personal reaction to a concert, leveraging the surprise element and popular hashtags like #bieberchella and #coachella to increase discoverability.
Summary
The video starts with a screen recording of a concert on a TV, showing a performer and then the excited crowd. The perspective then shifts to a close-up of the creator, who is covering her mouth with her hand and looking surprised, reacting to something that happened during the concert footage.