Why it worked
The interactive "build your own" format taps into user engagement by allowing them to customize a product based on their own actions. This gamified approach encourages participation and sharing, driving virality.
Summary
The video presents a "build your own laptop" game using a list of components and features. Viewers are instructed to use the last digit of their like, comment, and follow actions to select options from three columns, effectively creating a custom laptop configuration.
Structure
- 1Introduction of the "build your own laptop" game
- 2Display of component options in three columns
- 3Instructions for selecting components based on like, comment, and follow digits
- 4Visual demonstration of disassembling a device (likely a phone, not a laptop)
- 5The game is presented as an interactive choice-making activity
Product placement
P3K REVIEWS (logo appears on screen, does not act, removing it would not change video)
On-screen text
build your laptop:
1. Apple
2. ROG
3. Framework
4. Legion
5. Razer
6. Alienware
7. GPD
8. Panasonic
9. Clevo
0. Gateway
(last digit after you like)
1. RTX 5090M
2. RX 8800M
3. Intel Arc 140V
4. Intel Iris Xe
5. GT 710M (Trash)
6. RTX 4050M
7. Radeon 780M
8. RTX 4080M
9. Apple M5 Max
0. Built-in VGA
(last digit after you comment)
1. OLED 240Hz
2. Mini-LED
3. Dual Screen
4. 4K Glossy
5. Matte 165Hz
6. E-Ink
7. Ultrawide
8. Touchscreen
9. 360° Flip
0. 720p TN Panel
(last digit after you follow)