Why it worked
The video leverages a popular TikTok trend of "build your own X" games, making it interactive and encouraging engagement through likes, comments, and follows. The focus on a repairable phone like Fairphone appeals to a niche audience interested in sustainability and DIY tech.
Summary
The video shows a step-by-step disassembly of a Fairphone, highlighting its modular design and repairability. It uses a "build your own phone" game format where viewers select components based on the last digit of their likes, comments, and follows.
Structure
- 1Introduction with "build your phone" game
- 2Disassembling the phone, starting with the battery
- 3Removing the screen and speaker assembly
- 4Accessing the mainboard
- 5Highlighting modular components and repairability
Product placement
Fairphone: ACTS - it is the phone being disassembled. Removing it would change what happens in the video.
Fairphone: APPEARS - it is printed on the battery. Removing it would not change what happens in the video.
On-screen text
build your phone:
1. Apple
2. Samsung
3. Google
4. Meizu
5. Fairphone
6. Nothing
7. Sony
8. Solarin
9. Freedom
0. HTC
(last digit after you like)
1. 16 Pro Max
2. S26 Ultra
3. Pixel 11
4. 21 Note
5. 5.5
6. Phone (3)
7. Xperia 1 VI
8. Fire Phone
9. Hydrogen
0. U24 Pro
(last digit after you comment)
1. Ultra
2. Pro Max
3. Fold
4. Flip
5. GT
6. Neo
7. Compact
8. Explorer
9. Lite
0. Mini
(last digit after you follow)
securing the battery and one after you
up, top
with the flex cable
after you
disconnected
fully revealed and can be
after you
removed
the single screw and bracket
after you
underneath the screen itself
Removing the speaker
assembly
the highly modular USB-C
port, which is awesome
if you ever have a failure due
to mechanical wear
But the front facing camera
and the twin rear facing
cameras are all immediately
accessible the moment
with all those components
out, there's nothing
stopping me from removing
the mainboard