Why it worked
The video taps into the nostalgia of finding a cheap, classic New York slice while also incorporating a timely and engaging topic (the World Cup) to create a relatable and shareable experience.
Summary
The creator searches for a $1 slice of pizza in New York City, visiting multiple pizzerias and discussing the World Cup with staff. They find that the $1 slices are rare, with most slices costing significantly more.
Structure
- 1Searching for a $1 slice in Times Square
- 2Visiting Andiamo Pizza and finding it's not $1
- 3Visiting 2 Bros Pizza and discussing the World Cup
- 4Visiting Artichoke Pizza and finding it's expensive
- 5The hunt for a $1 slice continues
Product placement
ANDIAMO PIZZA (ACTS - a pizza restaurant where the creator buys pizza, removing it would change the video)
2BROS PIZZA (ACTS - a pizza restaurant where the creator buys pizza, removing it would change the video)
ARTICHOKE PIZZA (ACTS - a pizza restaurant where the creator buys pizza, removing it would change the video)
On-screen text
CAN YOU STILL GET
A DOLLAR SLICE
FOR A DOLLAR?
FOR A DOLLAR?
MMMMMM
MMMM
CAN I JUST GET
1 DOLLAR SLICE PLEASE?
EVERY NEW YORKER KNOWS
YOU HAVE TO DAB
BEFORE YOU BITE
HAS COME OFF THERE...
THIS WAS NOT
A DOLLAR
MMMMM
BUT...
WORLD CUP SPECIAL...
WHO D'YOU THINK IS
HOLLAND
IT'S COMING HOME.
SO LET'S SEE
GUY THINKS.
HELLO.
JUST 1 DOLLAR SLICE
MY TEAM IS
GERMANY
NOT ENGLAND?
THANK YOU SO MUCH SIR
YOU'RE WELCOME
$3.00
CLOSER
NEXT IS THE
OLD FAVOURITE
TWO BROS
CAN I GET A
a dollar slice please?
THE WORLD CUP?
WHO DO YOU WANT TO WIN?
YEH MEXICO
MEXICO...
IT'S THE PERFECT
SHAPED TRIANGLE
IT'S JUST NOT A DOLLAR
MMM
YOU SHOULD ACTUALLY
LIKE THIS
ONTO THE NEXT ONE
CAN I JUST GET
1 DOLLAR SLICE PLEASE?
DOLLAR SLICES
THE WORLD CUP?
PERU
I THINK HE SAID
No, Peru is not in the 2026 World Cup.
THIS...
IS THE ARTICHOKE PIZZA.
CAN YOU SEE
THIS WAS NEARLY
$7.89
ONE PLACE FOR THIS
THE HUNT FOR
CONTINUES...