My embroidery brand got invited to go on the inaugural sale of the Ritz Carlton yacht in Europe!!!

@itsabbyprice

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Abbodeseen in 3 videos →

Why it worked

The video leverages aspirational travel and luxury experiences (Ritz Carlton yacht) combined with the creator's personal journey and business venture (embroidery brand). The narrative of overcoming logistical challenges to achieve success in a unique setting creates relatable excitement and intrigue.

Summary

The creator documents her embroidery brand's journey to participate in an inaugural sale event on the Ritz Carlton yacht in Europe. The video follows the process of shipping their embroidery machine from NYC to Barcelona, clearing customs, setting it up on the yacht, and successfully testing it for their event.

Structure

1Embroidery brand invited to Ritz Carlton yacht event in Europe
2Shipping embroidery machine from NYC to Barcelona
3Picking up machine at customs and heading to the yacht
4Arriving on the yacht and setting up the machine
5Testing and successfully operating the embroidery machine
6Celebrating the experience and the event

Original caption

I can’t believe this was a year ago today! So much has changed at @Abbode in the last 12 months. While I may not be going to Europe the excitement and things going on are just getting better 🥹🤍 #ritzcarltonyatchcollection #abbode #embroidery #customized

More from @itsabbyprice

Their other posts in the index, biggest breakout first.

Product placement

Ritz Carlton Yacht Collection: APPEARS - a luxury cruise line. Removing it would change the context of the video. Abbode: ACTS - an embroidery brand. The video is about their participation in an event. Removing it would change the subject of the video. Brother: ACTS - an embroidery machine. The video shows it being transported, set up, and operated. Removing it would change the narrative of the video.

On-screen text

My embroidery brand got invited to go on the inaugural sale of the Ritz Carlton yacht in Europe!!! We shipped our embroidery machine in a trunk all the way from NYC to Barcelona It was a wholeeeee thing. But she made it! We picked her up at customs at the airport after a lot of $$ and paperwork, and headed to the yacht We were freaking out... I mean a yacht in the MEDITERRANEAN are you kidding Welcome to Luminara We finally made it on board and our room is unreal CARLIN PHILLIPS AND ABIGAIL PRICE CONTINUE Eeeeek The views are insane. The ship is stunning After a few hours they brought the machine to us and we got to check if it was all fully functioning.. we were stressed af Opened the box, looking promising.... After we pulled it out we tested it on the floor bc we didn't have a table and were so anxious to see Brother Brother The power worked!!!! A good sign!!! Brother There she goes SUCCESS!!!! Stored her for the night to get ready for our event on the ship! Celebrated with a gorgeous sunset dinner on the roof of the boat I could get used to this I seriously cannot believe we're here...... pinch me!!! This is the experience of a lifetime! LUMINARA