The side of Cannes Lions they DON'T show you

@natasha.badger

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Cannes Lions

Why it worked

The video effectively contrasts the glamorous perception of Cannes Lions with the reality of the work involved, appealing to a dual audience interested in both marketing and travel content. The creator's relatable "day in the life" approach, combined with the aspirational travel elements, creates engaging content.

Summary

The creator, an AdTech marketer and creator, is traveling to Cannes Lions for work, highlighting the behind-the-scenes corporate aspects. Before the event, she takes a solo trip to Paris, and after Cannes, she will travel to Italy, inviting viewers to follow her journey.

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Transcript, structure and on-screen text

6 beats, a 260-word transcript and 57 lines of on-screen text — the parts you need to write your own version.

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Original caption

Most creators go to Cannes for the content. I’m going because it’s literally my job. I’m an AdTech marketer, and I’m about to spend the next week running our company’s presence at Cannes Lions. We’re talking executive meetings with CMOs, dinners with agency CEOs, the real behind-the-scenes stuff. You’re gonna see what it actually takes to pull this off😅 But first? 48 hours solo in Paris because I had to treat myself before the chaos🥐 Then Cannes. Then a week in Italy. This is what building a career in “boring” B2B marketing actually looks like. And I’m taking you with me for all of it. Let’s go🇫🇷🌴 #canneslions #cannes2026 #b2bmarketing #adtechlife #marketingcareer