hi my name is ambry. i quit my job a year ago to launch my dream brand

@ambrymehr

219.4K followers · usually 3.5K views a post

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SoundTikTok sound · Don't Slip

Promoted product

Weekend Sleepoverweekendsleepover.com

5 videos

Why it worked

The video effectively uses a narrative of personal sacrifice and passion to build an emotional connection with the audience, showcasing the brand's origin story and the creator's dedication, which resonates with viewers interested in entrepreneurship and aspirational lifestyle content.

Summary

The creator shares the journey of launching her dream brand, Weekend Sleepover, a robe brand inspired by travel. She details quitting her job, finding a manufacturer, investing her savings into inventory, the success of her first drop selling out quickly, and the effort involved in packing orders and creating a branded customer experience.

Structure

1Quitting job to launch dream brand
2Inspiration from travel and Pinterest
3Finding a manufacturer
4

Original caption

Building @weekendsleepover still doesn't feel real at times. I truly feel so blessed and grateful for all the love and support on the brand. ❤️

More from @ambrymehr

Product placement

Weekend Sleepover (brand name appears on boxes, tags, and clothing): This is the brand the creator launched. It sells robes and other loungewear. It ACTS as the product being promoted. Removing it would change the video's topic entirely. Weekend (appears on boxes and tags): This is the brand name for Weekend Sleepover. It ACTS as the brand name. Removing it would make the brand name unclear.

On-screen text

hi my name is ambry. i quit my job a year ago to launch my dream brand turned my pinterest board into a reality inspired by the feeling travel brings you knew nothing about fashion and flew to portugal to find a manufacturer spent my whole life savings on inventory for drop 1 drop 1 sold out in 5 mins and it felt so surreal all my family and friends helped me pack all 600 orders pulled lots of all nighters to make it all happen building a brand around all my passions inspired by iconic travel destinations and making everyday feel like the weekend poured so much into creating a branded experience for the customers crafted a robe brand for the girls that is made with 100% organic cotton in europe. sustainable and ethically crafted