This is PROOF that fate is real...

@simonsquibb

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SoundTikTok sound · original sound - simonsquibb

Promoted product

Ford

Visit Sam Packs Five Star Ford North Richland Hills for all of your Ford needs in North Richland Hills, TX. Shop cars for sale, browse lease deals, or schedule service.

3 videos3 creators

Why it worked

The video leverages a relatable aspiration (starting a business) and a direct, albeit indirect, call to action for a major brand (Ford) to sponsor the creator's dream, creating a sense of community and shared purpose.

Summary

A man approaches a woman on the street asking about her dreams, and she reveals her aspiration to open her own hair studio. He suggests that Ford could sponsor her with a van to help her achieve her goal, encouraging viewers to tag Ford.

Structure

1Man asks woman about her dream
2Woman shares her dream of opening a hair studio
3Man suggests Ford could sponsor her with a van
4

Original caption

They NEED to help her… 😳 My new book will help you tell your story and make your dream real. You can get it through the link in my profile 🔗 @hairbycourtx1 #simonsquibb #dreams #business

More from @simonsquibb

Product placement

Ford: ACTS - mentioned as a potential sponsor to provide a vehicle for the woman's business. Removing it would change the proposed solution. Brics: APPEARS - a store name visible on a shop front. Removing it would not change what happens in the video.

Call to action

tag Ford down below.

On-screen text

This is PROOF that fate is real... Do you guys have a dream?

Transcript

Do you guys have a dream? Oh my god it's you! Yes, it's me. Yes, I do have a dream. Tell the world. So I've been having a really shit time with all my hairdressing opportunities. And I've just recently become self-employed, and I'm hoping to one day have my own studio, my own career. Nice! That is amazing. What would the hair studio be called? Um, so far it's just Hair By Court, but I don't have an actual... What would you need? Be able to have my own place. It's a physical location? Right now, it's just in my living room. All right. What do you think about initiating doing like a mobile version? I would do mobile, I haven't got my driving license yet. I've got to wait a few months. Well, that's not far away though, right? I wanted to get someone like Ford to give someone a car, someone a truck, then kit out, then drive, do it that way. Because getting a physical location is a bit hard at the beginning, right? Yeah. And get you a van? Should we ask Ford? Yeah? We could ask, right? Let's try. If you want to help this girl's dream, tag Ford down below. They should be sponsoring her with a van. And you're on the right track. Don't ever work for anybody else.