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Hook
Ran into the career ladder dude in London... can confirm it's 100% a surprise for him to actually guess your job
@marygscully
30.4K followers · usually 1.5K views a post
Views
663.8K
Likes
89.6K
Comments
84
Shares
325
Promoted product
Want Locker
Why it worked
The video leverages a popular, high-engagement street interview format to gain visibility, then uses the creator's professional identity to subtly introduce her brand to a relevant audience.
Summary
The creator approaches a popular street interviewer known as the 'career ladder guy' to test if he can guess her profession. She successfully gets on camera and uses the opportunity to promote her brand, Want Locker.
Structure
- 1Creator spots the career ladder interviewer in London
- 2Creator approaches the interviewer to get on camera
- 3Creator successfully gets interviewed
- 4Creator mentions her brand Want Locker in the caption and bio
Product placement
Want Locker: (a) it ACTS — the creator identifies herself as the head of marketing for this brand in her bio, and the caption explicitly tags it as a brand her girlfriend would love. Removing the tag and the bio context would remove the promotional intent of the video.
On-screen text
Ran into the career ladder dude in London... can confirm it's 100% a surprise for him to actually guess your job
Wish me luck
Waiting to see if I can sneak on after this interview
Success!!!!
Let's see if he releases this interview
Original caption
It’s true, @Max Klymenko knows to ask the right questions 🤌 and his girl friend would love @Want Locker #careerladder #careerladderguy #guessmyjob #marketing
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