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@chinaechetam_ — 9x breakout selling Axis-y | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

9.2×Talking HeadSocial Proof hookHealth

Hook

"You have such a good skin"

@chinaechetam_

7.0K followers · usually 6.0K views a post

Views

54.3K

Likes

4.2K

Comments

27

Shares

83

SoundTikTok sound · original sound - magicshopha

Promoted product

Experience AXIS-Y vegan Korean skincare inspired by climate and community. Discover gentle, science-backed K-beauty formulas for sensitive, acne-prone, dry, oily, and stressed skin, designed to support clarity, hydration, and a healthy skin barrier.

Why it worked

The video leverages relatable comments about good skin to create intrigue, then reveals a specific product as the solution, making it aspirational and potentially driving interest in the brand.

Summary

The creator shows comments complimenting her skin, then reveals that her journey to good skin involved using Axis-y products, implying that her current glowing skin is a result of this product.

Structure

1Compliments on skin
2Revealing the product used
3Applying the product
4Showing the result

Product placement

Original caption

The compliments are sweet, but the journey wasn’t overnight 🤍 #realskin #skinjourney #axisy

More from @chinaechetam_

More breakout videos from this creator.

Axis-y (appears) - This is a skincare brand. Removing it would not change what happens in the video.

On-screen text

"You have such a good skin" What they didn't see:

Just skin, a little confidence, and a routine that works ✨ #axisy #glowyskin #

Axis-y Dark Spot Correcting Glow Serum

153.6Kviews·@chinaechetam_

This eye patch doesn't just work—it disappears🤯 @VERAFECT #VERAFECT #boosteyep

VERAFECT Boost Eye Patches

101.8Kviews·@chinaechetam_

This glow speaks for itself 😍💚✨ #axisy #glowingskin #skincaretok

Axis-Y Glow Serum

68.1Kviews·@chinaechetam_

Looking back at old photos and wow. My skin has come a long way 🥹✨ #skincare #g

AXIS-Y Dark Spot Correcting Glow Toner

56.3Kviews·@chinaechetam_

My little glow pick-me-up throughout the day 💚✨ #axisy #skincareroutine #glowin

AXIS-Y Dark Spot Correcting Glow Toner

51.7Kviews·@chinaechetam_

Small changes, consistency, and a routine that works for me. ✨🤍 #skincaretok #K

37.6Kviews·@chinaechetam_

My skin has been feeling so comfortable lately. #axisy #skincareroutine #glowing

AXIS-Y Intensive Brightening Cream

35.1Kviews·@chinaechetam_

A little step in my routine that makes me feel more confident 🤍✨ #axisy #beauty

AXIS-Y Vegan Collagen Eye Serum

34.4Kviews·@chinaechetam_

When something works for your skin, you just know 🤭✨ #GlowUp #skincarelovers🥰�

Axis-y Dark Spot Correcting Glow Serum

33.0Kviews·@chinaechetam_

It’s earned a permanent spot in my routine. 🤍😊💃 #Skincare #HonestReview #axi

Axis-Y Eye Serum

32.5Kviews·@chinaechetam_

Not me always sharing skincare finds lately 😭✨ #skincarefinds #kbeautyskincare

Triple PDRN Gel Toner

32.3Kviews·@chinaechetam_

When something works for your skin, you just know 🤭✨ #skincarelover #GlowUp #sk

AXIS-Y Vegan Collagen Eye Serum

29.7Kviews·@chinaechetam_