You're telling me I don't have to clean floor after every meal?

@catchy

30.5K followers · usually 5.1K views a post

Views

27.2K

Likes

164

Comments

7

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SoundTikTok sound · OBH COMBI SACHET

Promoted product

Catchycatchyandcrew.com

CATCHY helps to keep mealtime stress free and mess free. Innovative design catches food, protects carpet and flooring from stains, easy wipe down to clean (no need to take it off each meal), food-safe material enables re-use of food (no more spoilt food from germ ridden floors).

5 videos

Why it worked

The video effectively uses a common pain point for parents (messy mealtimes) and presents a simple, visual solution. The 'relatable' on-screen text combined with the clear demonstration of the product's function creates a compelling, native advertisement.

Summary

The video demonstrates the effectiveness of the Catchy, a high chair food catcher, by showing food and liquid being spilled and contained within the device. It highlights how the Catchy prevents messes from reaching the floor, simplifying cleanup for parents.

Structure

1Food spills onto the Catchy
2Baby makes a mess in the high chair
3Close-up of the Catchy containing the mess

Original caption

Yep, that’s exactly right 🙌 Catchy catches the food, utensils, cups, and everything else that would normally end up on your floor, so cleanup is as simple as emptying the Catchy instead of sweeping the whole room. #toddlermeals #toddlermom #toddlerhack #babyledweaning #babymeals

More from @catchy

Product placement

Catchy: it ACTS - it is a food catcher for a high chair that catches food and utensils that would otherwise fall on the floor, making cleanup easier. Removing it would change what happens in the video because the mess would go on the floor. Catchy_US: it APPEARS - it is a social media handle for a related account, and removing it would not change what happens in the video.