143Talking HeadBefore / After hookLifestyle

Hook

Life before Catchy vs...

@catchy

30.5K followers · usually 5.1K views a post

Views

630.6K

Likes

7.8K

Comments

132

Shares

8.3K

SoundTikTok sound · original sound - myyyyyel

Promoted product

Catchycatchyandcrew.com

CATCHY helps to keep mealtime stress free and mess free. Innovative design catches food, protects carpet and flooring from stains, easy wipe down to clean (no need to take it off each meal), food-safe material enables re-use of food (no more spoilt food from germ ridden floors).

5 videos

Why it worked

The video effectively uses a 'before and after' format to clearly demonstrate the problem solved by the product, making its value proposition immediately understandable and relatable to parents.

Summary

The video contrasts mealtime with and without the 'Catchy' high chair accessory. It shows how the Catchy tray prevents food from falling on the floor, reducing mess and waste.

Structure

1Messy mealtime before Catchy
2Introduction of Catchy
3Clean mealtime with Catchy
4

Original caption

Before Catchy: ❌ Dinner hits the floor ❌ Clean-up takes longer than the meal ❌ Tomorrow’s snack becomes the dog’s snack After Catchy: ✅ Food drops onto Catchy instead of the floor ✅ You can simply re-offer it to your little one ✅ A quick wipe, and you’re done Less waste. Less cleaning. More time to actually sit at the table 🙌🩵 #babymeals #babyledweaning #toddlermeals #startingsolids #babyrecipes

More from @catchy

Product placement

Catchy: it is a tray that attaches to a high chair to catch dropped food. It is shown to reduce mess and waste. Removing it would change the video's demonstration of a cleaner mealtime.

On-screen text

Life before Catchy vs... Life after Catchy ","

Transcript

Before Catchy: ❌ Dinner hits the floor ❌ Clean-up takes longer than the meal ❌ Tomorrow’s snack becomes the dog’s snack After Catchy: ✅ Food drops onto Catchy instead of the floor ✅ You can simply re-offer it to your little one ✅ A quick wipe, and you’re done Less waste. Less cleaning. More time to actually sit at the table 🙌🩵 #babymeals #babyledweaning #toddlermeals #startingsolids #babyrecipes

Here’s what Catchy takes off your plate 👇 ⭐️ Easier to clean than the floor. Wa