Why it worked
The video likely resonated with parents facing similar picky eating challenges with their children, offering a relatable and humorous solution to a common problem.
Summary
A mother shares a humorous anecdote about how she rebranded salmon as 'pink chicken' to get her toddler to eat it. The toddler, who previously hated salmon, now enjoys the meal after the name change.
Structure
- 1Introduction to the marketing concept
- 2Toddler's dislike for salmon
- 3Rebranding salmon as 'pink chicken'
- 4Toddler's acceptance and enjoyment of the meal
On-screen text
If you're not convinced of the power of marketing, my toddler decided he hates salmon so my husband and I made the move to rebrand the meal as 'pink chicken' and it's now his favourite meal