Why it worked
The video effectively showcases a popular skincare routine with visually appealing products and clear, concise on-screen text. The ASMR element and the creator's focus on specific skin concerns like closed comedones and hydration likely resonated with the target audience.
Summary
This video demonstrates a five-step Korean skincare routine for morning, focusing on clearing closed comedones and hydrating the skin. The routine includes using a toner pad, azelaic acid serum, PDRN orb serum, a watery cream moisturizer, and a hydrating sunscreen.
Structure
- 1Introduction and hair drying
- 2Toner pad application
- 3Azelaic acid serum application
- 4PDRN orb serum application
- 5Moisturizer application
- 6Sunscreen application
Product placement
medicube Zero Pore Pad 2.0: acts - used to exfoliate the skin. Removing it would change the video.
anua Azelaic Acid 10 Hyaluron Redness Soothing Serum: acts - used to soothe the skin. Removing it would change the video.
HAUA Hyaluronic PDRN 30,000 ppm Orb Serum: acts - used to protect the skin barrier. Removing it would change the video.
Dr.Althea Aqua Marine Watery Cream: acts - used as a lightweight moisturizer. Removing it would change the video.
Torriden Dive In Moisture Sun Cream: acts - used as a hydrating sunscreen. Removing it would change the video.