Why it worked
The video effectively uses ASMR elements and a visually appealing, minimalist skincare routine to create a calming and satisfying experience for the viewer, making the products seem desirable for achieving similar results.
Summary
The creator demonstrates a 5-step Korean skincare routine for a calm night, starting with cleansing oil and gel cleanser, followed by azelaic acid serum, noni ampoule, and finally a centella cream. The video highlights the products' benefits for sensitive skin and achieving a dewy finish.